Approach
How the work actually goes.
What working together usually looks like, from the first conversation to the work being done.
We look first.
Before any work starts, we spend a couple of weeks just looking. We go through your website and your reviews, check how you show up in local search, and look at how people find you and what happens when they do.
At the end of those two weeks you get a written read of what we saw and what we’d do about it, whether you hire us or not. You keep it either way. Everything after that is about getting you more calls and more booked jobs.
Most of the work is figuring out what not to build.
A lot of the time we end up recommending less. Plenty of businesses don’t need ads or a pile of new content. They need a few specific things fixed.
So we match the work to what’s actually broken. We’ve seen a lot of money wasted on local marketing because a business tried to do everything at once without a clear reason for any of it.
Ads just send more people to whatever you’ve already got.
If your reviews are thin or nobody answers the phone, more traffic won’t fix that. You’ll just pay to send more people into the same problem.
That’s why we start with the basics. The Local Authority Audit shows which stage of the Authority System is weakest, and we fix that one first. Once the rest is connected, ads have something good to send people to.
The engagement
How working together goes.
It goes in the same order every time, and you’ll always know where things stand.
- 01
We look first
Two weeks or so going over your site and reviews and where you show up in search. Then we write up what we found.
- 02
We tell you the truth
We tell you what’s working and what we’d change, before you’ve agreed to anything. Sometimes the honest answer is to do less, or to wait.
- 03
We build it in the right order
We fix things in the order that makes sense for your business, so each piece supports the next one. Nothing gets added just to fill out a package.
- 04
We adjust based on what happens
We watch where the calls are coming from and keep working on whatever stage is still costing you the most.
There's almost always a right order.
The order is the Authority System itself:
- You show up when people search. Your Google Business Profile, local search, and the content that gets you showing up on Google and in AI answers.
- They trust you and pick you. Reviews and real photos, plus a website that says plainly what you do and makes it easy to call or fill out a form.
- You get back to them fast. Answering calls and following up on forms before the lead goes cold.
- You know what’s bringing in work. Tracking where calls and jobs come from, so you know what’s worth paying for.
- You stay ahead of the competition. Keeping an eye on things and keeping them current, since other businesses aren’t standing still.
Each stage holds up the one after it. Ads come after all of that on purpose. If you run ads to a site that doesn’t get calls, you’re paying for clicks that go nowhere. Get the basics working first, then pay for traffic.
A lot of the early conversation is just sorting out what to do first and what can wait. Getting that order right is most of the job.
A few things we don't do.
- We don’t sell leads. We help you get your own.
- We don’t start projects without looking first. If we haven’t done a Local Authority Audit, we don’t know enough yet to tell you what to do.
- We don’t promise rankings or a number of leads by a certain date. Nobody can honestly promise that.
- We don’t take on more clients than we can properly look after.
- We don’t work with businesses that want to be completely hands off. We’ll need you for a few decisions along the way.
Along the way
What it usually looks like.
-
Weekly
A short written update on what got done and what’s coming up, plus anything we need you to decide. We skip meetings unless one’s needed.
-
Monthly
A longer look at what’s working and what we’d change. We can get on a call for about thirty minutes if you want.
-
Quarterly
We step back and decide together whether to keep going, do more, or wrap up. If it’s not working, stopping is easy.
Common questions
What people usually ask first.
How long before we see anything change?
It depends on what needs fixing. Things like new reviews and profile updates are visible as soon as they’re done. Content and organic search take longer to pay off. The first read tells you what to expect for your business.
Do you work with our competitors?
Usually not. We try to work with one business of each kind in an area, unless two of them don’t really compete.
What if we already have a website, GBP, or reviews going?
Good. The first two weeks show us what’s working and what’s worth keeping. We don’t tear things down just to rebuild them.
Who does the actual work?
We do. You’ll know who’s working on what, and you won’t get passed off to an account rep you’ve never met.
How do we start?
We start with a short conversation, around thirty minutes, and there’s no sales pitch.
Getting started
Sound like what you’re looking for? Let’s talk.
Tell us what’s going on and we’ll tell you what we’d look at first, and whether we’re the right people for it. The easiest way to start is a short note to hello@risenwa.com.